Get to know our designers :: Erin Fetherston

We're welcoming some wonderful new designers to McMullen this month.
One that we've been anxiously awaiting the arrival of, is none other than the fabulously talented, Erin Fetherston!

Erin Fetherston, a Bay Area native, presented her first collection in 2004, establishing her signature ~ beautiful, feminine looks.  Whimsical and with a distinct romantic sensibility, she has earned a devoted following of press and celebrities over the years.

Her Spring 2012 collection is infused with a girlish, 1960's mod-vibe that we're absolutely crazy about!  Below you'll find photos from the collection as well as a beautiful post on Erin we found at Tales of Endearment! 

Enjoy!
~

Getting to know
Erin Fetherston, designer   

Image via Tales of Endearment

“Tall, pale-skinned and strikingly blond, Fetherston is the ideal model for her clothes, which call to mind little girls at a garden tea party and rare birds in flight. There are organza party dresses, cascades of ruffles and a crimson hooded cape that is perfect for Little Red Riding Hood.”

—Peter Davis Paper Magazine

 ~

 Erin Fetherston Spring 2012 Collection

Image via FabSugar

Image via FabSugar

Image via FabSugar

Image via FabSugar

 

Image via FabSugar

~


 Erin Featherston
on Tales of Endearment 

Image via Tales of Endearment

  “I would like to be the Betsey Johnson for the next generation!” I overhear Erin confide in a captivated audience of fans at Jane Pratt’s website launch dinner. Dressed in a slinky black dress with plunging neckline, rocking her new Vidal Sassoon-inspired bleach blonde bob and a pair of stern, black reading glasses, 20-something Erin Fetherston only remotely reminds me of the cartwheeling Alley Cat, but her work as a designer has surely earned her a comparable cult-following amongst fashion-fabulous teens and celebrities.

Click here to read more...

Image via Tales of Endearment

Image via Tales of Endearment

Image via Tales of Endearment

Stop by McMullen to shop Erin Fetherston ~ arriving this week! 

Or call 510.658.6906 to order or for more information.

Get to know our designers :: Lela Tillem Becker and Tim Kaeding of Mother

We're so excited to announce the addition of a chic new denim line to the roster at McMullen!

Mother was co-founded in 2010 by Lela Tillem Becker and Tim Kaeding. Prior to starting their line, Lela was President of Sales at Citizens of Humanity and Tim headed the Design department at 7 for All Mankind.

They are definitely a dynamic (denim) duo!

Below you'll find a bit more information about the line as well as some photos of their current pieces and a peek at their "Mood Book" for this season (so gorgeous)!
We also found a great in-depth interview with Tim on The Brander - super inspiring.
Check it out below!

Enjoy!

~

Getting to know 

Lela Tillem Becker & Tim Kaeding ~ founders, Mother

 

 

Shying from the much-digested notion of heritage jeans, Mother is a play on opposites. 

A study in irony, it feels soft and nurturing, while presenting itself as stark and sexy.

"Our idea was to create a brand that captured the excitement of our

own newfangled denims. We are able to add a new element to

the way people wear jeans in fit fabric finish and now feel"

Image courtesy of Mother

  

 

Mother's Mood Book images

 

Image via Denim Therapy

Image via Denim Therapy

Image via Denim Therapy

Image via Denim Therapy

 

 

 

 

Interview with Tim Kaeding on The Brander

Neither the recession nor a glutted market were able to keep designer Tim Kaeding from starting a new premium jeans label. And, though only just on the market, MOTHER Denim already emanates the aura of an iconic label. This is not esoteric, but the result of resolute policy – as becomes apparent when we talk to Tim Kaeding, founder and co-proprietor of MOTHER Denim in Los Angeles.
Click here to read more...

 

Image via The Brander

Image via The Brander

Image via The Brander

Image via The Brander

 

 

 

Stop by McMullen to shop our newly arrived Mother denim! 

Or call 510.658.6906 to order or for more information.

 

DESIGNER SPOTLIGHT :: Yigal Azrouël + Cut 25

Our January Designer Spotlight is celebrated designer, Yigal Azrouël.

Born and raised in Israel of French-Moroccan descent and having traveled to locations metropolitan and remote,  the designer draws inspiration from everything and everywhere: art, culture, architecture, nature and his hometown, New York City.

Yigal Azrouël launched his eponymous women's wear label in 1998 to critical acclaim.

Azrouël, a self taught designer, and who's signature aesthetic can be found in his expert draping, has evolved throughout the years through a myriad of forms and fabrics. His designs are always modern and fresh, with a precise attention to detail.

 Images: WMagazine.com, Yigal Azrouël on Tumblr

A few Yigal Azrouël looks that you'll be seeing soon at McMullen: 

*from the upcoming Spring 2012 collection

~

 In Fall 2010, Yigal Azrouël launched Cut25, a contemporary brand concept, combining high fashion with a day-to-day simplicity. 

The design sensibility is democratic in that it inspires individuality and creativity. 
The inherent appeal of Cut25 is in the artisanal approach to design and the philosophy that unique and innovative fashion can be offered to those who seek it.

Something we adore about Yigal, is that he believes in giving back and does so through a variety of charitable causes including: Love Heals The Alison Gertz Foundation for Aids, Juvenile Diabetes Research Foundation, among numerous others.

A few Cut25 looks that you'll be seeing soon at McMullen: 

*from the upcoming Spring 2012 collection

Yigal Azrouël and Cut25 will be arriving this month!

Stop by and see us or call 510.658.6906 to order 

or for more information.