Tuesday, March 27, 2012

Tailyr's Picks of the Week!

Looks 1, 2, 3, 5, 6 available now at McMullen


Stop by McMullen to shop Tailyr's picks! 
Or call 510.658.6906 to order or for more information.

Monday, March 26, 2012

10 Crosby Derek Lam Launch Party + Trunk Show Details!

10 Crosby Derek Lam Launch Party +  Trunk Show
Thursday, March 29 | 6-8pm

We are just a few days away and wanted to share some important details about the event on Thursday!

* shop the lovely 10 Crosby by Derek Lam collection
* mingle with the McMullen ladies & sales director Tracy Lee
* eat cupcakes and hors d’oeuvres
* sip cocktails and eco.love wines
* win raffle prizes
* get a fresh look at Spring eye color + lash bar by Tamra-Marie Artistry

10% of sales will be donated to Children’s Hospital Oakland

RSVP info@shopmcmullen.com by Tuesday March 27th

Map to the event | Parking available next door at Ace Hardware

See a slideshow of the 10 Crosby Spring LookBook on Refinery29.

Sneak peek of some of the fabulous new 10 Crosby items we will have in store:

Raffle Prizes Include:
Derek Lam Josie sunglasses
Hand-crafted in Japan with the finest materials, and inspired by the American sportswear of the 40s and 50s. Feminine and unique with sophisticated details.
6 bottles of eco.love Riesling
This yummy Riesling from New Zealand is made in the first carboNZero certTM winery in the world. Crafted in an off-dry style it’s flavors span citrus, root ginger, white peach, spices and honeysuckle.
2 McMullen Gift Certificates
Gift certificate to McMullen.
Lash application by Tamra
Professional lash application by Tamra Marie. Perfect for a special occasion.
Vanity Makeover by Antionette
Get a salon look at home.  Personalized home consultation includes up to 2 ½ hours of hairstyling and product makeover.

Looking forward to seeing you on Thursday! 
xo McMullen

1235 Grand Avenue, Piedmont, Ca 94610

Wednesday, March 21, 2012

Tuesday, March 20, 2012

Karen's Picks of the Week!

Looks 1, 2, 3, 4, & 5 available now at McMullen


Stop by McMullen to shop Karen's picks! 
Or call 510.658.6906 to order or for more information.

Monday, March 19, 2012

Getting to know our designers: Derek Lam - McMullen exclusive Q&A

The excitement is building for the 10 Crosby launch party and trunkshow at McMullen this month! We went behind the scenes with designer Derek Lam to bring you the insider scoop on his new line 10 Crosby and his philosophy on style...

Derek Lam, a native of San Francisco, began his fashion career in 1990 after graduating from Parsons School of Design. Lam spent twelve years at the highest levels of American fashion as a designer at Michael Kors before starting his own label. In 2006 the collection expanded to include handbags, followed by shoes and eyewear in 2007. In June 2011, he presented his first ever diffusion line “10 Crosby Derek Lam” named after the address of the Derek Lam headquarters in downtown Manhattan. (read more here).

About 10 Crosby by Derek Lam
10 Crosby Derek Lam garments are luxuriously feminine and sensual, yet unfussy. The collection features desirable dresses, trousers, beautiful blouses and tops, jackets, shorts and skirts made from exceptional fabrics and a captivating cut that will give you an easy to wear elegance and sophisticated style.
 “My idea for this collection is to reach a woman who wants urban clothing that will carry her through every aspect of her life, from the more formal, go to work occasions and also for the more informal aspects of her life. It really is the look which I see all around me, whether it be right out my window, on Crosby street, to Los Angeles or Dallas.” He also added, “this new line has a more accessible approach while maintaining my core principles: Clothing of value and integrity of design.” 

McMullen Q&A with Derek: We asked Derek some questions about his new line, fashion philosophy and style tips to share with you...

1. What was your inspiration for the Spring 2012 collection of 10 Crosby?
For Spring 2012 I wanted to reinterpret Spring classics for the modern 10 Crosby customer.  Initially I was inspired by the clothing and graphics of 1960s mod.  I wanted to take the crisp freshness of fashion from that era and create a modern wardrobe.

2. How do you stay motivated and inspired everyday?
Since our headquarters is on Crosby street I can sit in my office and watch the most interesting fashionable downtown women walk by.  This street has been the major influence for 10 Crosby Derek Lam.

3. What are you most excited about in fashion right now?
Reimagining classics with unexpected twists.

4. What is your top style tip for women (of any age)?
Incorporate saturated bright colors and graphic prints in your wardrobe.

Event Details: 10 Crosby by Derek Lam launch party and trunkshow
We are thrilled to have Tracy Lee the Sales Director (and Derek’s sister) at McMullen for an exclusive launch party on March 29th. 
Join us for cocktails, wine, cupcakes, hors d’oeuvres and shop the Spring collection!
Raffle prize giveaways for the evening include a McMullen gift certificate and Derek Lam sunglasses.
10% of sales during the event will benefit Children's Hospital Oakland.

RSVP to info@shopmcmullen.com or call 510.658.6906 for more information.
Hope to see you there!

Tuesday, March 13, 2012

New arrivals this week :: Parker, Nili Lotan, Epice, Yigal Azrouel, Demy Lee and more!

Stop by McMullen to shop our latest spring arrivals!
Or call 510.658.6906 to order or for more information.

Sherri's Picks of the Week!

Looks 1, 2, 3, & 4 available now at McMullen


Stop by McMullen to shop Sherri's picks! 
Or call 510.658.6906 to order or for more information.

Monday, March 12, 2012

Inspiration Monday :: Shine

She was just as bright. As she decided to be.

Yesterday we sprung forward into an extra hour of daylight. These longer days can be energizing, allowing us to spend more time outdoors, with friends, being active.  

With the courageous blossoming of spring comes life, light, and inspiration.

Sometimes the hardest and most daring thing is to let our own light shine through, but how lovely when it does!

In what way will you be bright today? Who do you admire for their courage to shine brightly? You have that same light inside of you.

Comment below or visit Facebook and leave us a note!

Shine on.


All images via Pinterest

Friday, March 9, 2012

Save the Date :: 10 Crosby Launch party at McMullen!


You're invited to our exclusive launch party & trunk show 
celebrating our new line,

10 Crosby by Derek Lam

Join us for a night of cocktails, cupcakes, raffle prizes 
& a few other fun surprises!
10% of sales during the event will benefit Children's Hospital Oakland.

RSVP to info@shopmcmullen.com

Sunday, March 4, 2012

Spotted :: Mother denim on Rachel Bilson!

Spotted this week :: Rachel Bilson wearing Mother denim!  
The Wilder Wide leg (in Medium Kitty wash)

Stop by McMullen today to shop Mother - only 2 pair left!
Or call 510.658.6906 to order or for more information