Monday, March 19, 2012

Getting to know our designers: Derek Lam - McMullen exclusive Q&A

The excitement is building for the 10 Crosby launch party and trunkshow at McMullen this month! We went behind the scenes with designer Derek Lam to bring you the insider scoop on his new line 10 Crosby and his philosophy on style...

Derek Lam, a native of San Francisco, began his fashion career in 1990 after graduating from Parsons School of Design. Lam spent twelve years at the highest levels of American fashion as a designer at Michael Kors before starting his own label. In 2006 the collection expanded to include handbags, followed by shoes and eyewear in 2007. In June 2011, he presented his first ever diffusion line “10 Crosby Derek Lam” named after the address of the Derek Lam headquarters in downtown Manhattan. (read more here).

About 10 Crosby by Derek Lam
10 Crosby Derek Lam garments are luxuriously feminine and sensual, yet unfussy. The collection features desirable dresses, trousers, beautiful blouses and tops, jackets, shorts and skirts made from exceptional fabrics and a captivating cut that will give you an easy to wear elegance and sophisticated style.
 “My idea for this collection is to reach a woman who wants urban clothing that will carry her through every aspect of her life, from the more formal, go to work occasions and also for the more informal aspects of her life. It really is the look which I see all around me, whether it be right out my window, on Crosby street, to Los Angeles or Dallas.” He also added, “this new line has a more accessible approach while maintaining my core principles: Clothing of value and integrity of design.” 

McMullen Q&A with Derek: We asked Derek some questions about his new line, fashion philosophy and style tips to share with you...

1. What was your inspiration for the Spring 2012 collection of 10 Crosby?
For Spring 2012 I wanted to reinterpret Spring classics for the modern 10 Crosby customer.  Initially I was inspired by the clothing and graphics of 1960s mod.  I wanted to take the crisp freshness of fashion from that era and create a modern wardrobe.

2. How do you stay motivated and inspired everyday?
Since our headquarters is on Crosby street I can sit in my office and watch the most interesting fashionable downtown women walk by.  This street has been the major influence for 10 Crosby Derek Lam.

3. What are you most excited about in fashion right now?
Reimagining classics with unexpected twists.

4. What is your top style tip for women (of any age)?
Incorporate saturated bright colors and graphic prints in your wardrobe.

Event Details: 10 Crosby by Derek Lam launch party and trunkshow
We are thrilled to have Tracy Lee the Sales Director (and Derek’s sister) at McMullen for an exclusive launch party on March 29th. 
Join us for cocktails, wine, cupcakes, hors d’oeuvres and shop the Spring collection!
Raffle prize giveaways for the evening include a McMullen gift certificate and Derek Lam sunglasses.
10% of sales during the event will benefit Children's Hospital Oakland.

RSVP to or call 510.658.6906 for more information.
Hope to see you there!

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