We're so excited to announce the addition of a chic new denim line to the roster at McMullen!
Mother was co-founded in 2010 by Lela Tillem Becker and Tim Kaeding. Prior to starting their line, Lela was President of Sales at Citizens of Humanity and Tim headed the Design department at 7 for All Mankind.
They are definitely a dynamic (denim) duo!
Below you'll find a bit more information about the line as well as some photos of their current pieces and a peek at their "Mood Book" for this season (so gorgeous)!
We also found a great in-depth interview with Tim on The Brander - super inspiring.
Check it out below!
We also found a great in-depth interview with Tim on The Brander - super inspiring.
Check it out below!
Enjoy!
~
Getting to know
Lela Tillem Becker & Tim Kaeding ~ founders, Mother
Shying from the
much-digested notion of heritage jeans, Mother is a play on opposites.
A study in irony, it feels
soft and nurturing, while presenting itself as stark and sexy.
"Our idea was to create a brand that captured the excitement of ourown newfangled denims. We are able to add a new element tothe way people wear jeans in fit fabric finish and now feel"
Image courtesy of Mother |
Mother's Mood Book images
Image via Denim Therapy |
Image via Denim Therapy |
Image via Denim Therapy |
Image via Denim Therapy |
Interview with Tim Kaeding on The Brander
Neither the recession nor a glutted market were able to keep designer Tim Kaeding from starting a new premium jeans label. And, though only just on the market, MOTHER Denim already emanates the aura of an iconic label. This is not esoteric, but the result of resolute policy – as becomes apparent when we talk to Tim Kaeding, founder and co-proprietor of MOTHER Denim in Los Angeles.
Click here to read more...
Image via The Brander |
Image via The Brander |
Image via The Brander |
Image via The Brander |
Stop by McMullen to shop our newly arrived Mother denim!
Or call 510.658.6906 to order or for more information.
I can't wait to see and try out those jeans. Which style will you be carrying?
ReplyDeleteJoelle, thanks so much for writing! We carry the Wilder and the Rascal - they're in store now!
DeleteStop by and try them - they're SUPER comfy and so flattering on. :)