Thursday, February 2, 2012

Get to know our designers :: Lela Tillem Becker and Tim Kaeding of Mother

We're so excited to announce the addition of a chic new denim line to the roster at McMullen!
Mother was co-founded in 2010 by Lela Tillem Becker and Tim Kaeding. Prior to starting their line, Lela was President of Sales at Citizens of Humanity and Tim headed the Design department at 7 for All Mankind.
They are definitely a dynamic (denim) duo!

Below you'll find a bit more information about the line as well as some photos of their current pieces and a peek at their "Mood Book" for this season (so gorgeous)!
We also found a great in-depth interview with Tim on The Brander - super inspiring.
Check it out below!

Enjoy!
~
Getting to know 
Lela Tillem Becker & Tim Kaeding ~ founders, Mother
 
 
Shying from the much-digested notion of heritage jeans, Mother is a play on opposites. 
A study in irony, it feels soft and nurturing, while presenting itself as stark and sexy.

"Our idea was to create a brand that captured the excitement of our
own newfangled denims. We are able to add a new element to
the way people wear jeans in fit fabric finish and now feel"
Image courtesy of Mother
  
 
Mother's Mood Book images
 
Image via Denim Therapy

Image via Denim Therapy

Image via Denim Therapy

Image via Denim Therapy
 
 
 
 
Interview with Tim Kaeding on The Brander

Neither the recession nor a glutted market were able to keep designer Tim Kaeding from starting a new premium jeans label. And, though only just on the market, MOTHER Denim already emanates the aura of an iconic label. This is not esoteric, but the result of resolute policy – as becomes apparent when we talk to Tim Kaeding, founder and co-proprietor of MOTHER Denim in Los Angeles.
Click here to read more...

 
Image via The Brander

Image via The Brander

Image via The Brander

Image via The Brander
 
 
 
Stop by McMullen to shop our newly arrived Mother denim! 
Or call 510.658.6906 to order or for more information.
 

2 comments:

  1. I can't wait to see and try out those jeans. Which style will you be carrying?

    ReplyDelete
    Replies
    1. Joelle, thanks so much for writing! We carry the Wilder and the Rascal - they're in store now!
      Stop by and try them - they're SUPER comfy and so flattering on. :)

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